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Yuvraj

Digital Marketing Specialist & Growth Strategist

Analytical and execution-focused digital marketer with hands-on expertise in Technical SEO, Paid Search & Social Ads, Content Architecture, and Modern Web Development. Dedicated to turning digital strategy into measurable growth.

upadhyayyuvraj32@gmail.com

+91 88582 86427

India

linkedin.com/in/yuvraj

Core Competencies

Technical & On-Page SEO

Site audits, keyword mapping, search intent, internal linking, crawl budget, Core Web Vitals.

Paid Advertising

Google Ads Search & PMax, Meta Ads Manager, negative keyword hygiene, conversion tracking.

Content Strategy

Topical authority clusters, editorial planning, conversion copywriting, content optimization.

Web Development

Responsive HTML5, Tailwind CSS, JavaScript, WordPress CMS, speed & CRO improvements.

Key Projects & Hands-On Experience

Comprehensive Technical SEO Audit & Search Intent Architecture

In-Depth Case Study

Tools: Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog

  • Conducted end-to-end technical audits identifying critical indexing bottlenecks, duplicate meta directives, and internal linking gaps.
  • Built search-intent keyword clusters mapping commercial vs. informational queries to relevant landing pages and pillar posts.
  • Optimized page architecture and performance benchmarks, improving Core Web Vitals scores and mobile usability.

Paid Search & Performance Max Campaign Restructuring

Paid Advertising Strategy

Tools: Google Ads, Meta Ads Manager, GA4 Conversion Tracking

  • Audited campaign structures to eliminate wasted search query spend and negative keyword bleed across ad groups.
  • Created structured multi-channel retargeting funnels across Meta and Google Ads, aligning creative angles with buying stages.
  • Configured end-to-end conversion event tracking in GA4 to measure real purchase and inquiry outcomes.

High-Performance Responsive Website & Landing Page Development

Website Development & CRO

Tools: HTML5, CSS3, JavaScript, Tailwind CSS, WordPress

  • Designed and coded mobile-first, high-conversion landing pages focused on clear information hierarchy and prominent CTAs.
  • Implemented semantic schema markup (Organization, WebSite, Person) and clean metadata to ensure technical crawlability.
  • Optimized asset delivery, script execution, and visual stability to maintain sub-2-second load times.

Technical Skills & Platforms

SEO & Analytics:

Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights

Paid Advertising:

Google Ads (Search, Display, PMax), Meta Ads Manager, Audience Targeting, Conversion Tracking

Creative & Content:

Canva, Notion, Content Calendars, Conversion Copywriting, Content Briefs

Web Development:

HTML5, CSS3, JavaScript, Tailwind CSS, WordPress CMS, Git, Responsive UI

Professional Philosophy

I believe that effective marketing is built on the intersection of data-driven insight, user intent, and solid technical foundations. By combining strategic marketing execution with frontend web development knowledge, I eliminate friction between marketing ideas and technical implementation.